06 Feb 4 Great Tips to Writing Better Product Descriptions
How well is your product description selling your product? Do you explain it with boring long-winded words? or do you add some fun into it? 4 great tips are below on how to write some engaging product description to persuade and sell.
1. What would you like to hear or see if you was buying?
So, you’re looking to buy a new wooly hat for the winter – you’ve come between two wooly hats you like, one is being corporate telling you all the boring details you don’t actually care about… the other is telling you a little story and asking you questions. For example a ThinkGeek described their wooly hat like this:
“May have been the losing side. Still not convinced it was the wrong one.”
You’ve always had your own thing going on. Been a little different from everyone else. Had issues with authority. And out in the far reaches of the universe, what’re they doin’ stickin’ their noses in your business anyhow? They don’t know what it’s like out there. Right?
That’s why we’ve pegged you as a Browncoat. An Independent. You’re the one who goes and picks fights with the guys in the tiny cars at the Unification Day parades, aren’t you? Yeah. We thought we recognized your type. Troublemaker.
Now obviously, not everyone will want something like this, but if your ideal buyer likes humour – do it! If you are more of a corporate seller with smart office wear or a selling in a completely different industry to clothing, why not try exciting images or make them feel welcome to your website.
2. List, sections, bullet points, straight to the point
When writing a product description you want to:
• Give a title, straight forward, not to long.
• Then you want a very short description of the product, 1 or 2 lines maximum.
• Just below that you want to add bullet points (like this, easy to follow, right?) of the most important features and areas you want to point out.
• You can finish there or add a one liner to seal the deal.
3. Optimize for Google
Are you using keywords in your title and description? No, well you should. For example you are selling a green jumper (just standard information)… lets see a good and bad example of that:
Green Jumper, very nice fit. 100% Cotton.
Now compare this to the good example.
Green Crew Neck Jumper
• Made from 100% pure cotton
• Fine lightweight knit
• Crew neck
• Ribbed trims
• Regular fit
Here you know the material, type of neck, texture, and fit. It is also laid out in bullet points, so you can see it all in one glance.
4. Write a draft first, it only gets better
When you buy in your new stock, write up some description straight away. Put it to side and when it arrives, take a look at the product and go back to your description draft and re-write it. You will be able to add in new parts which you think will help sell and you will also be able to take away the parts which no longer seem relevant.