30 Apr Email Outreach For Beginners
Anyone who has just launched a website dreams about seeing it in the top 10 of Google results. Sounds challenging but not impossible.
However, if you want to see your site in Google’s top 10, you will have to take your time put efforts into this.
But how to drive traffic to your website effectively?
With the help of backlinks.
And here is a dilemma – how to get the backlinks that would bring traffic to your site?
There are two proven methods reach this: guest posting and email outreach.
Since guest blogging is a straightforward process that gives you a hundred percent of getting a backlink, I won’t cover it in this post. In contrast to this, email outreach is more complicated and based on your luck to some extend.
Thus, this guide reveals you a step-by-step process of doing email outreach correctly and hassle-free.
1. Prepare the Basics First
You’ve created some product or service that you want to promote on the web to get loyal customers. The first step is done – you already have what to offer people. However, here is the thing – your production isn’t commercially successful.
I can recap multiple reasons why you can’t push your business up online. But I would like to start with the major one – your brand isn’t recognizable yet.
I won’t be surprised if you say something like:
“I spend hours sending emails to my potential customers, but all of my efforts failed. I get replies only, and the representatives of my target audience don’t convert into paying customers.”
Nobody knows you – nobody trusts you.
Furthermore, due to the lack of experience, you might make some mistakes crafting your email:
- Forgot to add a signature
- The absence of links to your social media channels
- Not personalized and ‘cold’ email template
These mistakes can make your recipient to ignore your email pitch and send it to a trash bin.
How to nail down this aspect?
Well, if you are a representative of some authority company, you already won half of the battle. The next important step is to create accounts on all social media channels. I advise you to stick to such media platforms as LinkedIn, Facebook, Twitter, and Google+.
Make sure you cover all necessary information that will reveal your persona to other people.
When you finish with the basic preparation, it is time to start searching your target audience.
2. In Quest of Your Target Audience
It is not a big challenge when it comes to search for a target audience. I advise you to use Google search firstly.
Type whatever inquiry you are interested in and see what suggestions you’ll get from Google. Let’s take for example “startup marketing”:
I marked with the arrows top-notch pieces of content that have lots of backlinks (that is our primary goal.) Backlinks will give you opportunities for your outreach process.
But how do we get those backlinks?
With the help of Site Explorer tool:
We can see that this URL has 606 backlinks – a pretty good result. But it doesn’t mean that all these backlinks could be a nice fit for your outreach. Thus, I recommend you to narrow down the results filtering the backlinks by date:
I filtered the results down to the past three months, and got 26 backlinks that seem to be unique for the outreach.
You might ask “What do I need the backlinks for?”
Having a list of backlinks, you will be able to get in touch with the authors of the posts that refer to your competitor’s content. An ideal method to find targets for your outreach.
There is another way to find outreach opportunities via social media platforms. Let’s do a quick skim:
- LinkedIn is the platform used by businessmen from different niches to grow their contact lists. To find the right candidates for your outreach, put a query into a search bar and get the results:
- Twitter could be a nice place for this search as well:
- Facebook shouldn’t be missed too, but I advise you to pay attention to ‘group’ section in this case (each group contains lots of members who might be your targets):
So, I can conclude that the question how to search the targets for outreach is resolved. Let’s move ahead with ways of searching for private people’s email addresses.
3. In Quest for Private Email Addresses
Email outreach won’t be successful if you don’t have correct email addresses of the recipients. The absence of a direct email address of a user might lead you to this:
I am sure you had such email notifications in your practice. It says that you’ve sent the message using the email address that no longer exists.
It is essential to avoid these cases that put your outreach in doubt. Thus, I advise you to double-check each email address you have on your list. I use LinkedIn Sales Navigator (formerly Rapportive) that identifies if the email address is valid or not:
My experience proves that it is good to carefully check person’s profile on LinkedIn. You can find an email address a person uses here:
However, not everyone discloses a personal email address on LinkedIn. What to do then?
Try ContactOut, an awesome tool that is basically a Chrome extension. It extracts email addresses from LinkedIn even if these contacts are hidden:
I am sure that you won’t have any issues with finding one’s email address at all.
4. The Process of Outreach
And here it is the process of doing email outreach. It consists of three steps:
- Creating email + email blast
- Sending follow-up messages
- Tracking the progress
1. Creating email + email blast
First of all, let’s look through the most common mistakes people tend to make during outreach:
- The absence of the recipient’s name
Practice shows that outreachers forget to mention recipients’ name.
Don’t show your disrespect towards people you are reaching out to.
- Awful subject line
What do we pay attention to when get some email? Yes, we pay attention to a subject line of the message. Thus, it is very important to create this part of the message eye-catchy. Some people try to impress creating too long subject lines, the others overuse emoji, and capital letters. It sucks. Your subject line must reflect the main idea of the message, like this one:
Furthermore, you can add some creativity and try to personalize the subject line, like this one:
This way demands you to make brief research over person’s background information – hobbies, likes, dislikes, etc. Combine your finds with the main idea of the message and impress your recipient.
And, yes, make sure you don’t forget to personalize an introduction part of the message. Here is how I do it in most cases:
Email personalization increases your chances to get your messages reviewed and replied.
2. Sending follow-up messages
You need to send follow-up emails when your first pitch doesn’t bring any results. Follow-ups have 30% higher response rate compared to the first message you send.
The idea of this kind of message is to remind the recipient to get back to your first pitch. That’s all. Here is how it looks:
You can see that a follow-up message worked for me. Don’t shy away from this type of messages.
3. Track the progress
If you want to succeed in outreach by a hundred percent, you must track each campaign you run. It is not an option to do it manually. Thus, I highly recommend you to use Buzzstream for this purpose.
Why is Buzzstream a perfect tool in this case?
It allows you to use the following options like:
- An excellent system for creating and personalizing email templates
- Email template performance
- See the status of emails that have been sent
Buzzstream is a must tool when it comes to outreach. Absolutely worth using!
I have just illustrated the whole process of email outreach. It is not simple but isn’t difficult at the same time. It requires lots of time and patience. Only ongoing practice will bring you positive results.
Follow the guide I described in the post, and you will see that outreach works.
Don’t forget to comment and share this piece of content.
Author’s bio: Sergey Aliokhin is a Marketing Manager at Ahrefs. Apart from working at Ahrefs he likes spending his time with family, studying martial arts and plucking fat bass guitar strings.