Adding Google Analytics tracking to campaign archives in MailChimp is unbelievably easy. All you need is a list created within MailChimp and a Google Analytics account. Not have either of them? Learn how to setup both of them here for free:
Guide: Create a list in MailChimp
Course: Setup Google Analytics
Got them setup? On to integrating MailChimp and Google Analytics. Doing this allows you to give each email a specific campaign title and follow-up in Google Analytics, MailChimp offers reports for this but you can keep everything neatly tide in on Google Analytics. This will allow you to see exactly how many people were brought to your website from each email.
So firstly go to your MailChimp dashboard and select Lists > Select your list > Settings.
Select Google Analytics on archive/list pages and you will see the page above. Its as simple as inserting your Google Analytics tracking ID. So now go to your Analytics account and go to Admin > Tacking Info > Tracking Code.
Select your tracking code, copy and paste it into MailChimp.
Select Save and you are complete, you will get this message if it is successful.