Using WordPress to build your website you have many benefits to do better for your business and your website ranking. When you upload an image to a post in WordPress, you get the option to fill the image specific fields. It is highly recommended to fill out these fields to help out your readers and your ranking on search engines.
When you upload an image whether it directly to the page or through the media uploader you will find these main fields:
By default WordPress will populate the Title field with the filename of the image. This text will be seen when a user hovers their mouse over the image. This field is not directly used for any SEO purposes but it is a good to give your images some correct text relating to what the users can see.
Title example: Photo of me and my family in the UK
Next is the Caption field. This text will appear directly below the image on your post or page. This is optional, not everyone likes to fill this but it can work as some additional information which is in view straight away.
Caption example: My family and me in the UK
Next is Alt Text, this is where you get to improve your chance of it being found on search engines. You can simply use it another opportunity to describe your image. Alt text is also displayed when users have images turned off on their browsers, with small screen devices or slow internet connection. The text here should be simple and give the readers who use screen readers a simple break down of what the image shows.
Alt text example: Family in the UK
We hope this guide helped you and hope you implement it throughout your website to improve your chances of being found.