WordPress SEO by Yoast is one of the most popular SEO plugin for WordPress with over 1 million downloads and a rating of 4.6 out of 5 stars.
Because SEO has so many amazing features we will not be going through them all but we will be going through the main purpose of the plugin which is the setup of the SEO to improve your websites ranking.
So to get started, first go to Plugins > Add New and type in “WordPress SEO by Yoast“.
Once installed you will see a new tab show up on your dashboard. Find SEO on the left hand side of your dashboard and go to General > Site Info.
Here you can type your website name and select whether you are a company or person. If you are a company you will be able to add your logo to contribute to Google Knowledge Graphs. Once complete select Save Changes.
Next go to SEO > Titles & Metas > General. Here you have the options to select a force rewrite, you will only need to do this if the plugin has trouble with your theme for example. You will know if you need to select force rewrite as your website will come up like this: “Simple TurtleSimple Turtle: Online courses to build your business” Your website name will double up. If you are all clear on that once the plugin is activated then you will not need to worry about this box. Next you can select your Title Separator. This is where your site name is separated from the tag line. We use “:” which not on this selection but you have an option of 13 different styles, select the one you prefer and select Save Changes.
Now you have the small basics setup you can now edit each page to improve your SEO. So go to a page you have created (homepage maybe) and scroll down until you see Yoast SEO tab.
Here you will see a Snippet Preview, this is the title and your site name together with your separator.
First you can select your SEO Title for this page, you can leave this and it will leave it as a automated title. You can change it to anything you like, so for example we choose: About The Company | Demo Turtle
Here you can type what people searching Google will see under your title. Below is an screenshot of our Google search.
The Meta Description is the part where it says “Simple online courses that teach you how to build a no restriction website and develop it into a business by using WordPress, MailChimp, social media & more.” So here give a short description of the page and use keywords to improve your SEO ranking.
Next is Focus Keyword, this is where you select the main key phrase and keywords for this page. Read more about Focus Keywords here.
To get the best and most out of SEO Yoast you should use the Page Analysis tab to improve your content. Here is ours when we started, this ranked at Green. To get green we completed some steps the page analysis told us to do in order to boost our page which then put us into the green.
You can see your SEO score at the top right of the page just above Publish/Update. You can also see it on the top left hand corner of the plugin tab.
It really is all based on completing the steps required on the Page Analysis to improve your SEO score which will help your website be found on Google.