Social media is a big part of businesses nowadays – but what are the best ways to get recognised? You can try these 5 ideas out to mix up your daily tweets and improve awareness.
1. Tweeting images gets you twice as much engagement
Posting an image with your tweet can get you more retweets, favourites and followers, why? Well not everyone is interested by words unless it’s a quote or somethings interesting. If you see an image you can instantly say if you like it or not and even instantly know if you want to share it with your followers. Obviously like everything, don’t over do it with images, but when you want something to be recognised, add a related image or just post an image you like or find humorous.
2. Your tweets are 23x more likely to get retweeted if you spell out “retweet”
If you are looking to get a retweet, simply type “retweet” at the end of your tweet, not the abbreviation “RT” – Twitter users search for the term retweet and retweet your tweet in the hope you will follow them. If you do a lot of following, why not follow them.
3. Try scheduling your tweets
Do you have a busy time schedule set for tomorrow? Why not schedule your tweets. Maybe you want to post a link to your blog in the morning and then tweet a few quotes? You can use Hootsuite to do so. Sign up and set up your twitter account start scheduling your tweets for tomorrow. You don’t want your twitter to go dry, it needs to be topped up everyday.
4. Are you all linked up to your website?
Now this is obvious! But if you don’t have a link to your website and link to your social media, then why do you have either one? Make sure your website has all the links to your social networks – Twitter, Facebook, Pinterest, Dribbble, Behance, Google + and so on. Even have share buttons so people can post your content. (Obvious point #1)
Like everything, Twitter has good and bad times to tweet – people are on Twitter 24-7 but if you really want to take advantage and get the best recognition… Post in the afternoon/evening for better CTR (Click-through rate). At lunch 12pm-1pm Twitter is very lively, but not for purchasing, they are just searching the internet and checking things out. 7pm-9pm on the other hand is when everyone is online shopping.
Send out a tweet about a product at 12.30pm then remind them again about actually purchasing it between 7pm-9pm – it’s always good to tell people about your product so it can play on their mind.