Use Twitter analytics to measure the impact of your account and tweets. When logged into your Twitter account simply go to analytics.twitter.com to sign in with your Twitter account, this only takes seconds.
What you will be able to monitor
Explore the interests, locations, and demographics of your followers.
• Top interests
• Your followers also follow
Measure engagement and learn how to make your Tweets more successful.
• Engagements rates
• Link clicks
Track how your Twitter Cards drive clicks, app installs, and Retweets.
• URL Clicks
• Change overtime
• Card types
You also have a Home tab where you can view:
• Tweet impressions
• Profile visits
• Tweets linking to you
You can then scroll down the page and view your monthly summary.
It may take a while to get reports through but when they start coming through this is a great place to track how your twitter is performing. Enjoy.